Wednesday, January 04, 2006

Intel moves forward with new "Brand Identity"

One of the most recognizable brand in the world of computing "leaps ahead" with its new marketing focus as it changes its logo, and with it the direction of future initiatives. As stated in its press release, Intel will center its effort on four market segments :

  1. mobile
  2. digital home
  3. enterprise
  4. health

The 4 segments mentioned are indeed fast-growing industries that are evolving rapidly, and Intel has a definite advantage in going after those markets. As more people require computing not just for work but as an integral part of their daily lives, embedding it in ordinary looking devices and creating a constant interaction with other emerging technologies, we "are" looking into a new digital (r)evolution.

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